Come alive.
Igniting purpose and genius in visionary leaders and brands.
Turn your story into currency.
Your most powerful story already lives inside of you.
The question is… are you ready to tell your truth?
Truth carries an energy that resonates from you. This energy is literally attractive. It magnetizes those who share your resonance.
Investors and advisors have likely asked you to refine your story. Employees who don’t know it come to work for a paycheck. Employees who resonate with your story work with extraordinary passion toward a vision. Customers who don’t know it bounce and churn at the sniff of a better deal. Customers who resonate with your story become loyal members of your tribe.
They all, at some level, know if your story is your truth or not. Why? Because we as humans can feel resonance.
Quite simply, your resonant story is the difference between building a good business and creating a legacy business. And sometimes you need some help to find it and refine it.
Like a magnet, what resonates, congregates.
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
-Howard Thurman
“So if it’s true that forever-relationships happen only when genuine resonance is present, then why wouldn’t we build brands and businesses from the same place of truth?” -Jaymi Bauer
We build brands exactly opposite of how most brand groups do it.
What we know for sure is that your truth carries a current that is more powerful than anything.
As career marketers for brands big and small, we’ve worked with the best creative agencies on the planet. Their insights are excellent, strategies well-presented, and creative truly amazing. But not one has ever dug all the way into the molten core of our brands’ fire - where the magic lives.
So we are flipping the script.
Most of them had the same fundamental playbook when it came time to build brands. They generally fill a bucket of what can be called “the 4 Cs”
So we start with you, and your deepest truth. Not with your customer, not with your category, or competition or culture.
It’s more powerful than serving your customer (yes, it’s sacrilege to say that in marketing circles). It’s more powerful than what’s happening in culture. More powerful than the category you’re in. And so much more powerful than what your competition is doing.
So we start with you, and we go deep.
Energy has vibrational signature, and as humans, we feel it. It’s an intelligence of the heart more than of the head. As such, it rings as supremely true.
The intelligence of your feelings has always been your most trustable guide. You may have been convinced enough over time that your thinking brain is the It is undeniable. And here’s the thing about energy, frequency and vibration… You cannot fake it.