Case Study
Resonance Design and Marketing Leadership
Business Challenge: While still in its building and concepting phase, Alis had the opportunity to sell product as a primer for its content and community platform through Dormify, the world’s leading dorm room design site with over 2 million college customers. Alis needed to define its brand, positioning and product offering in only six weeks to pitch to the Dormify CEO.
Marketing Responsibility: Deliver brand story, compelling market case, and differentiated and powerful product positioning and pricing in a high-end pitch deck.
Results: In its first meeting, Alis landed its first major customer not only for sell-thru, but for deep ambassador partnership.
Resonant Truth
Vibrant women change the world in good and beautiful ways.
Confident and healthy sexuality is a powerful component of a woman’s whole and vibrant life. Saying no when you mean it is important. So is saying yes.
Resonant Campaigns
1. Your wing woman. 2. Yeah, we’re talking about it. 3. Light it up. 4. FYEO.
Juliet Solit is the 24 year old founder and CEO of Alis, the world’s first sexual wholeness platform dedicated to protecting and igniting the vibrancy of undergraduate women.
Inspired by her mom, Dr. Cheryl Solit, OB-Gyn, Juliet is creating Alis to embody the same fearlessly honest and positive attitude toward sex, every part of women’s bodies, and deeply loving herself well before she can love anyone else well.
Dr. Solit passed away when Juliet was only16, and her mission lives on through her daughter.
Alis believes that ignoring the topic of sex has devastating consequences. 94% of college women are sexually active, their age band has the highest rates of unwanted pregnancies, STIs and STDs, they are three times more likely to be victims of sexual violence, and 13% of those who are raped will go on to attempt suicide.
But Alis isn’t just about staying sexually safe. It’s about being sexually vibrant and whole. And this is perhaps just as important because when the vibrancy of women is ignited, the world changes it good and beautiful ways.
