Case Study
Resonance Design and Marketing Leadership
Full brand overhaul: compelling and differentiated brand narrative, positioning, value proposition, voice & tone, creative campaigns, brand identity refresh, photo shoot, refine existing logo.
Marketing Leadership: ownership of entire GTM including paid digital funnel, organic social media, lifecycle marketing including email and SMS, partnership marketing.
Results: 18,227% increase in trial sign-ups, 2,181% growth in converted new members, 30% increase in Click Thru Rate, 17% improvement in Bounce Rate.
Resonant Truth
This is why I train.
We train hard in order to live big. We lead, parent, adventure and play with the ease and grace of moving in strong bodies.
Resonant Campaigns
This is why I train. & It’s Real.
Bande classes were notoriously hard. And their loyal members were incredibly devoted because of it. So instead of featuring workouts with smiling people, we embraced how real it is to work hard in order to live big. “This is why I train” became the rallying cry that connected members to each other, to their trainers, and to other Life Athletes in their lives. Campaigns featured motivating stories of bande members in their power, running companies, raising capital, raising children, surviving cancer and summiting mountains.
